Why Louis Vuitton Turned Its Construction Site Into Giant Luggage
Louis Vuitton could have hidden its Fifth Avenue renovation behind ordinary scaffolding. Instead, it made the construction cover part of the brand.
Design
Why Soda Can Tabs Have That Hole
The hole in a soda can tab can hold a straw, but that is not why the shape survived.
Casinos Are Designed So You Lose Track of Yourself
The casino floor is not confusing by accident. It is an engineered environment for attention, time, sound, scent, and status.